Description

These notes summarise each topic taught in MKC2110 and will be very helpful for the end of semester exam! Topics included: - Understanding Consumer Behaviour - Factors Influencing Consumer Behaviour - Motivation, Ability & Opportunity - Exposure, Attention, Perception & Comprehension - Memory and Knowledge - Attitudes - Problem Recognition & Information Search - Judgement and Decision Making - Post Decision Making Processes


Monash

Semester 1, 2018


45 pages

19,134 words

$39.00

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Campus

Monash, Clayton

Member since

February 2015