MKC1200 Notes
Subject notes for Monash MKC1200
Description
These notes summarise each weekly topic and will be very helpful for the end of semester exam. Topics Included: - Overview of Marketing - The Marketing Environment - Marketing Research and Information Systems - Consumer and Business Buying Behaviour - Segmentation, Targeting and Positioning - Branding & Product versus Services - Product Decisions - Pricing Decisions - Distribution Decisions (Place) - Promotion Decisions
Monash
Semester 1, 2016
49 pages
14,743 words
$39.00
3
Campus
Monash, Clayton
Member since
February 2015