Description

These notes summarise each weekly topic and will be very helpful for the end of semester exam. Topics Included: - Overview of Marketing - The Marketing Environment - Marketing Research and Information Systems - Consumer and Business Buying Behaviour - Segmentation, Targeting and Positioning - Branding & Product versus Services - Product Decisions - Pricing Decisions - Distribution Decisions (Place) - Promotion Decisions


Monash

Semester 1, 2016


49 pages

14,743 words

$39.00

3

Add to cart

Campus

Monash, Clayton

Member since

February 2015