Description

1. Consumer Behaviour & Marketing Strategy
2. Problem Recognition & Consumer Goals
3. Stimulus Perception
4. Preference Construction: Information Search & Evaluation
5. Preference Formation: Learning
6. Motivation & Emotion
7. Attitude & Personality
8. Post Purchase & Satisfaction
9. Developing the Model of Consumer Behaviour


UNSW

Semester 2, 2018


88 pages

27,328 words

$29.00

10

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Campus

UNSW, Kensington

Member since

August 2015