DISTINCTION LEVEL - Marketing Foundations Study Notes

Description

- 57 pages of in-depth notes taken in both lectures and tutorials throughout the course - Easy to read, nicely formatted notes that helped me achieve a distinction in this subject TOPICS: • Introduction to Marketing • Market Research • Consumer Behaviour • Markets - Segmentation, Targeting and Positioning • Product • Price • Promotion • Distribution (Place) • Services, Social and Not-for-Profit Marketing • Business Buying Behaviour • Digital and International Marketing • Revision