USYD

Semester 2, 2018


MKTG3118 Textbook & Lecture Notes Comprehensive - Distinction

45 pages

22,000 words

$49.00

4

Description

All 12 weeks of content covered - merged the lecture and textbook notes - prevents tangents and confusion.
1. Introduction to Marketing Strategy
2. External Analysis: Customer analysis & Competitor analysis
3. Market/Submarket analysis + Environmental & Strategic analyses
4. Internal Analysis and Strategic Philosophies
5. Creating Advantage: Customer Value Leadership
6. Building and Managing Customer Relationships + Creative Valuable Customers
7. Building and Managing Brand Equity + Toward a strong Brand Relationship
8. Energising the business + Leveraging the business
9. Creating new Business
10. Global Strategies
11. Marketing Strategy at the base of the pyramid
12. Harnessing the organisation

Has summaries at end of each section.

Author

Kelly

Campus

USYD, Camperdown/Darlington

Member since

February 2015