UniMelb

Semester 2, 2018


Complete H1 Notes for Unimelb MKTG10001 Principles of Marketing

43 pages

11,445 words

$29.00

4

Description

✔ Includes detailed diagrams and explanations that deliver all essence from lectures and textbook readings, from Week 1 to 12. Well-organised with headings and subheadings by weekly contents.

✔ Also include some Chinese annotations that helps to facilitate understanding for Chinese students.

✔ Topic list
Week 1 - Marketing concept, Value creation & Market-oriented firm
Week 2 - Relationship marketing & Customer loyalty
Week 3 - Consumer behavior
Week 4 - Market segmentation & Targeting + Branding & Positioning
Week 5 - Product lifecycle & Product development
Week 6 - Marketing communications (Promotion)
Week 7 - Pricing
Week 9 - Distribution channels(Place)
Week 10 - Service marketing
Week 11 - Marketing ethics

NOTE: Week 8 focuses on group assignment while Week 12 has a review session, thus no contents are available.