Complete H1 Notes for Unimelb MKTG10001 Principles of Marketing

Description

✔ Includes detailed diagrams and explanations that deliver all essence from lectures and textbook readings, from Week 1 to 12. Well-organised with headings and subheadings by weekly contents. ✔ Also include some Chinese annotations that helps to facilitate understanding for Chinese students. ✔ Topic list Week 1 - Marketing concept, Value creation & Market-oriented firm Week 2 - Relationship marketing & Customer loyalty Week 3 - Consumer behavior Week 4 - Market segmentation & Targeting + Branding & Positioning Week 5 - Product lifecycle & Product development Week 6 - Marketing communications (Promotion) Week 7 - Pricing Week 9 - Distribution channels(Place) Week 10 - Service marketing Week 11 - Marketing ethics NOTE: Week 8 focuses on group assignment while Week 12 has a review session, thus no contents are available.