LaTrobe

Semester 2, 2018


DIGITAL BRANDING AND RETAILING NOTES

43 pages

9,084 words

$49.00

Description

Ch. 3
Students should have a thorough understanding of Figures and
Building a Strong Brand: The Four Steps of Brand Building
Salience
Performance and  Brand Imagery
Judgments and Brand Feelings
Resonance

Ch. 4
Brand elements
Criteria for choosing brand elements
Options and tactics for brand elements
Counterfeiting

Ch. 6
Developing Integrated Marketing Communication Programs
Criteria for IMC Programs


leveraging of secondary brand associations.


The new accountability
Conducting Brand audits

Ch. 12
New products and brand extensions
Advantages and disadvantages of brand extensions
Understanding how consumers evaluate brand extensions


Retiring brands

Ch. 15
7 deadly sins of Brand Management

Luxury branding.
 

Author

Salmah

Campus

LaTrobe, Melbourne (Bundoora)

Member since

February 2016

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