LaTrobe

Semester 2, 2018


CONSUMER BEHAVIOUR NOTES

57 pages

20,185 words

$49.00

Description

• Chapter 1 - What is CBE and why should I care? Week 1
• Chapter 2 - The consumer behaviour value framework Week 1
• Chapter 3 - Consumer learning starts here: Perception week 2
• Chapter 4 - Comprehension, Memory, and Cognitive Learning week 3
• Chapter 6 - Personality, Lifestyles, and The Self-Concept week 4
• Chapter 7 - Attitude and Attitude Change week 5
• Chapter 8 - Group and Interpersonal Influence week 5
• Chapter 9 - Consumer Culture week 7
• Chapter 12 - Decision making 1: Need Recognition And Search week 8
• Chapter 13 - Decision making 2: Alternative evaluation and choice week 9
• Chapter 14 - Consumption to Satisfaction

Author

Salmah

Campus

LaTrobe, Melbourne (Bundoora)

Member since

February 2016

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