Marketing Research Exam Notes

Description

Exam Notes used for exam to complete with a high distinction. Incudes table of contents for important topics. Includes the following modules: 1. Research Design. 2. Secondary Data. 3. Sampling. 4. Primary Data (Observation). 5. Primary Data (Communication). 6. Qualitative Analysis. 7. Primary Data (Questionnaire). 10. Interpreting Results. 11. Communicating Findings. Does not include modules 8 and 9 as these were not required for the exam.