24108 DETAILED AND EXTENSIVE MARKETING FOUNDATIONS NOTES

Description

Extensive but well-condensed notes including detailed information on each topic to help you with study and preparation for your final exams! Includes diagrams and information to help you clearly understand the subject, and includes notes from all lectures, specifically topics: - The role of marketing - Strategic marketing and planning - Market research - Customer behaviour - Market segmentation, targeting and positioning - Products and pricing - Distribution channels and placement - Integrated marketing communications and electronic marketing International marketing, compliance and ethics Good luck!