(HD) MARKETING CHANNELS NOTES: EASY & CONCISE!
Subject notes for UTS 24222
Description
Extensive textbook & lecture notes! Helped me get a HD. Notes are edited and formatted, and can be printed as it is. LIST OF TOPICS: 1. MARKETING CHANNELS CONCEPTS 2. CHANNEL PARTICIPANTS 3. THE MARKETING CHANNEL ENVIRONMENT 4. BEHAVIOURAL PROCESSES IN MARKETING CHANNELS 5. STRATEGY IN MARKETING CHANNELS 6. DESIGNING MARKETING CHANNELS 7. SELECTING CHANNEL MEMBERS 8. PRODUCT AND PRICING ISSUES IN CHANNEL MANAGEMENT 9. PROMOTION THROUGH THE MARKETING CHANNEL 10. LOGISTICS AND CHANNEL MANAGEMENT 11. ADDITIONAL PERSPECTIVES ON CHANNEL MANAGEMENT
UTS
Spring session, 2017
44 pages
9,550 words
$39.00
9
Campus
UTS, Broadway & Markets
Member since
March 2016