UTS

Spring session, 2017


(HD) MARKETING CHANNELS NOTES: EASY & CONCISE!

44 pages

9,550 words

$39.00

3

Description

Extensive textbook & lecture notes! Helped me get a HD.
Notes are edited and formatted, and can be printed as it is.

LIST OF TOPICS:
1. MARKETING CHANNELS CONCEPTS
2. CHANNEL PARTICIPANTS
3. THE MARKETING CHANNEL ENVIRONMENT
4. BEHAVIOURAL PROCESSES IN MARKETING CHANNELS
5. STRATEGY IN MARKETING CHANNELS
6. DESIGNING MARKETING CHANNELS
7. SELECTING CHANNEL MEMBERS
8. PRODUCT AND PRICING ISSUES IN CHANNEL MANAGEMENT
9. PROMOTION THROUGH THE MARKETING CHANNEL
10. LOGISTICS AND CHANNEL MANAGEMENT
11. ADDITIONAL PERSPECTIVES ON CHANNEL MANAGEMENT