Distinction MKTG202 Exam Notes PLUS CHEAT SHEET

Description

Distinction notes - Consolidated Exam Notes from the best of the textbook and lectures PLUS Cheat Sheet for exam prep Topic List: 1. Research methods 2. Role of qualitative study 3. Types of data and validation 4. Exploratory, descriptive, casual studies 5. Enthography and observation 6. Experiment design and impacts on internal validity and external validity 7. Hypothesis 8. Type I vs. Type II error 9. Errors in survey 10. Sampling methods with proposed examples 11. Reliability and validity 12. Wording techniques 13. Cheat Sheet