Distinction MKTG202 Exam Notes PLUS CHEAT SHEET
Subject notes for Macq. MKTG2002
Description
Distinction notes - Consolidated Exam Notes from the best of the textbook and lectures PLUS Cheat Sheet for exam prep Topic List: 1. Research methods 2. Role of qualitative study 3. Types of data and validation 4. Exploratory, descriptive, casual studies 5. Enthography and observation 6. Experiment design and impacts on internal validity and external validity 7. Hypothesis 8. Type I vs. Type II error 9. Errors in survey 10. Sampling methods with proposed examples 11. Reliability and validity 12. Wording techniques 13. Cheat Sheet
Macq.
Semester 1, 2016
30 pages
9,776 words
$34.00
4
Campus
Macq., North Ryde
Member since
February 2018