Macq.

Semester 1, 2016


Distinction MKTG202 Exam Notes PLUS CHEAT SHEET

30 pages

9,776 words

$34.00

4

Description

Distinction notes - Consolidated Exam Notes from the best of the textbook and lectures PLUS Cheat Sheet for exam prep

Topic List:
1. Research methods
2. Role of qualitative study
3. Types of data and validation
4. Exploratory, descriptive, casual studies
5. Enthography and observation
6. Experiment design and impacts on internal validity and external validity
7. Hypothesis
8. Type I vs. Type II error
9. Errors in survey
10. Sampling methods with proposed examples
11. Reliability and validity
12. Wording techniques
13. Cheat Sheet

Author

Madeleine

Campus

Macq., North Ryde

Member since

February 2018