Macq.

Semester 1, 2016


Complete 202 Market Research Notes - Distinction

50 pages

15,339 words

$34.00

Description

Distinction notes - complete overview of marketing 204 from both the textbook and lecture notes

Topic List:
1. The role of marketing research and the research process
2. Defining the problem
3. Formulating conclusions and writing the final report
4. Qualitative research
5. Digital research using secondary data
6. Survey research
7. Observation
8. Experimental research and test marketing
9. Measurement
10. Questionnaire Design
11. Sample design and sample size
12. Editing and Coding

Author

Madeleine

Campus

Macq., North Ryde

Member since

February 2018