Complete 202 Market Research Notes - Distinction

Description

Distinction notes - complete overview of marketing 204 from both the textbook and lecture notes Topic List: 1. The role of marketing research and the research process 2. Defining the problem 3. Formulating conclusions and writing the final report 4. Qualitative research 5. Digital research using secondary data 6. Survey research 7. Observation 8. Experimental research and test marketing 9. Measurement 10. Questionnaire Design 11. Sample design and sample size 12. Editing and Coding