MARK1012 distinction notes

Description

My notes are primarily from the textbook, with any important information from lectures and tutorials also included. There are very detailed but also clear and easy to understand! Topics include weeks 1-11 (all topics) and are structured by the textbook topics which include: CHAPTER 1: overview of marketing CHAPTER 2: Digital marketing CHAPTER 3: Marketing ethics, sustainability and CSR CHAPTER 4: Analysing the market environment CHAPTER 5: Understanding and targeting the market: Consumer behaviour CHAPTER 6: Segmentation, targeting and positioning CHAPTER 7: marketing research CHAPTER 8: Product and branding decisions CHAPTER 9: Developing new products CHAPTER 10: services: the intangible product CHAPTER 11: pricing concepts for establishing value CHAPTER 12: Supply chain, channel management and retail CHAPTER 13: Integrated marketing communications, advertising and PR