Semester 1, 2018

MARK1012 distinction notes

125 pages

41,152 words




My notes are primarily from the textbook, with any important information from lectures and tutorials also included.
There are very detailed but also clear and easy to understand!
Topics include weeks 1-11 (all topics) and are structured by the textbook topics which include:
CHAPTER 1: overview of marketing
CHAPTER 2: Digital marketing
CHAPTER 3: Marketing ethics, sustainability and CSR
CHAPTER 4: Analysing the market environment
CHAPTER 5: Understanding and targeting the market: Consumer behaviour
CHAPTER 6: Segmentation, targeting and positioning
CHAPTER 7: marketing research
CHAPTER 8: Product and branding decisions
CHAPTER 9: Developing new products
CHAPTER 10: services: the intangible product
CHAPTER 11: pricing concepts for establishing value
CHAPTER 12: Supply chain, channel management and retail
CHAPTER 13: Integrated marketing communications, advertising and PR




UNSW, Kensington

Member since

February 2017

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