Semester 1, 2018

HIGH DISTINCTION!!!, no need to memorise formulas and theoretical parts, 1 SIDE A4 CHEAT SHEET, for assignments studying and final exam

1 pages

3,363 words




-1 side A4 cheat sheet

-ideal for studying, assignments and finals

-use of colours to easy distinguish topics

-covers all the following topics:
*Introduction to Consumer Demographics: Basic Demographic Measurements and Concepts
*Demographic Dimension of Markets and Consumers (Chapters 1 and 3)
*Perspectives on Consumer Behaviour (Chapter 2)
*Population Growth, Sustainability, and Change of Markets (Chapters 4 and 5)
*Analysing Census Data using TableBuilder
*Life Cycle of Consumers (Chapter 6)
*Market Segmentation and Income (Chapter 8)
*Age, Preferences and Market Segmentation (Chapter 9)
*Household Allocation (Chapter 7) and Gendered Preferences (Chapter 10)
*Age and Product Substitution and Cohort Preferences (Chapter 11)
*Demographics of Major Emerging Markets: China and India (Chapter 12)