Enterprise Innovation and Markets Notes

Description

These notes are set out to make it easy to study, most the things in this document was in the exam. This has all the examinable LO that the unit cooridnanter said it would be in the exam (it may change) CHAPTER 1: Innovation: the clever country LO1.3 Sources of innovation LO1.4 Different Types of innovation LO1.5 What do successful innovators and entrepreneurs do CHAPTER 2: Creativity, innovation, opportunities and entrepreneurship LO2.2 Creativity as a process LO2.3 Components of creativity and creativity techniques LO2.4 Linking creativity, innovation & entrepreneurship CHAPTER 4: Identifying customers LO4.2 Segmentation LO4.4 Positioning CHAPTER 5: Elements of the marketing mix LO5.2 Product LO5.5 Place LO5.6 The services marketing mix CHAPTER 6: Economics, demand and supply LO6.3 Demand LO6.4 Supply LO6.5 Market equilibrium CHAPTER 8: Market structures LO8.1 Competition & Market structures LO8.5 Monopolistic competition LO8.6 Oligopoly CHAPTER 9: Entrepreneurs and opportunities LO9.1 Business & the private Enterprise system LO9.3 Understanding the profile of an entrepreneur LO9.4 Entrepreneurs and opportunities CHAPTER 11: Starting an enterprise: the entrepreneurship alternatives LO11.1 Issues to Consider before going into business LO11.3 Procedural steps when starting a business venture P.S. the last 4 pages are so helpful, it helped me so much during the exam, when I was stuck trying to remember Hope it helps