MKT20023: Marketing Channel Design and Integration Full Exam Prep Notes

Description

MKT20023: Marketing Channel Design and Integration Full Exam Prep Notes Week by week notes and revision Topic List: 1. Marketing channel concepts 2. Channel participants and environment of channels 3. Strategy in marketing channels 4. Designing marketing channels 5. Selecting the channel members 6. Target markets, channel design strategy and motivating channel members 7. Product issues in channel management 8. Promotion through the channel 9. Logistics and channel management 10. Electronic marketing channels 11. Franchise marketing channels and marketing channels for services