Swinburne

Semester 2, 2017


MKT20023: Marketing Channel Design and Integration Full Exam Prep Notes

25 pages

5,940 words

$44.00

2

Description

MKT20023: Marketing Channel Design and Integration Full Exam Prep Notes

Week by week notes and revision

Topic List:
1. Marketing channel concepts
2. Channel participants and environment of channels
3. Strategy in marketing channels
4. Designing marketing channels
5. Selecting the channel members
6. Target markets, channel design strategy and motivating channel members
7. Product issues in channel management
8. Promotion through the channel
9. Logistics and channel management
10. Electronic marketing channels
11. Franchise marketing channels and marketing channels for services

Author

Brayden

Campus

Swinburne, Hawthorn

Member since

June 2017