MKT30017- Branding, Innovation and Design Full Exam Revision

Description

MKT30017- Branding, Innovation and Design Exam Revision Week by week revision and summarised for exam prep with examples The complete study guide for exam preparation Topic List: 1. An introduction to brand and branding models 2. Brand equity and brand positioning 3. Brand resonance 4. Designing brands part 1: Brand elements 5. Designing brands part 2: Brand experience 6. Designing brands part 3: Secondary associations 7. Measuring brand equity 8. Brand innovation 9. Managing brands part 1: Brand architecture 10. Managing brands part 2