Swinburne

Semester 2, 2017


MKT30017- Branding, Innovation and Design Full Exam Revision

30 pages

6,336 words

$44.00

3

Description

MKT30017- Branding, Innovation and Design Exam Revision

Week by week revision and summarised for exam prep with examples

The complete study guide for exam preparation

Topic List:
1. An introduction to brand and branding models
2. Brand equity and brand positioning
3. Brand resonance
4. Designing brands part 1: Brand elements
5. Designing brands part 2: Brand experience
6. Designing brands part 3: Secondary associations
7. Measuring brand equity
8. Brand innovation
9. Managing brands part 1: Brand architecture
10. Managing brands part 2

Author

Brayden

Campus

Swinburne, Hawthorn

Member since

June 2017