Semester 1, 2016

MKC2500 Complete Notes

27 pages

7,760 words




These notes cover all the content for the semester and what you need to know for the exam!
It does not cover the SPSS calculations (as you don't need to know that for the exam). Everything is summarised and includes everything you need to know to help you do amazing on the exam!

Topics covered include:
- Introduction to Marketing Research
- Research design & Secondary data methods
- Qualitative and Descriptive Research
- Measurement and Questionnaire Design
- Sampling and Field Work
- Data preparation & Analysis
- Cross-tabulation
- Hypothesis tests related to differences
- Hypothesis tests related to differences
- Regression and Correlation
- Multiple Regression and Causal Research
- Client report preparation