Monash

Semester 1, 2017


MKC3110 Complete Notes

36 pages

8,991 words

$44.00

Description

Covers all the content for MKC3110 in a concise yet comprehensive manner! Everything you need to know is here!

Topics covered include:
- Introduction to Strategy
- Context/Industry Analysis
- Customer Analysis/Competitor Analysis
- Company/Internal Analysis
- SWOT and Strategic Insights
- Generic Strategies
- Strategies along PLC
- International Strategies
- Corporate Strategies