Description

Topics 1-7: 1. What is Marketing 2. Creating Value (and Competitive Advantage) 3. Strategy and Planning 4. Consumer Behaviour 5. Marketing Environments 6. Segmentation 7. Products and Services


UQ

Semester 1, 2018


28 pages

3,985 words

$29.00

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Campus

UQ, St Lucia

Member since

February 2015