UQ

Semester 1, 2018


MKTG1501 Midsem Notes

28 pages

3,985 words

$29.00

Description

Topics 1-7:
1. What is Marketing
2. Creating Value (and Competitive Advantage)
3. Strategy and Planning
4. Consumer Behaviour
5. Marketing Environments
6. Segmentation
7. Products and Services

Author

Maxine

Campus

UQ, St Lucia

Member since

February 2015