MKC2110 Textbook/Lecture/Revision Notes

Description

The most in-depth notes I've ever made! I have typed out a summary of every chapter of relevance from the textbook. I attended the revision lecture and wrote out every single dot point she mentioned, and then further expanded on it in my own time. And of course, I have weekly notes based on readings, tutorials and the lecture. Topics covered in my notes include: - Understanding Consumer Behaviour - Motivation, Ability And Opportunity (MAO) - Exposure, Attention, Perception And Comprehension - Memory and Knowledge - Attitudes: High Vs. Low Effort - Problem Recognition & Information Search - Judgement & Decision Makin: Low vs. High Effort - Post-Decision Making Process - Social, Social class, and Household Influences - Diversity and Psychographics - Contemporary Issues in Consumer Behaviour