Lecture Notes E-Marketing - Distinction

Description

Weeks 1-13 lecture notes, clear & detailed. Achieved a distinction in this subject E-Marketing Topic List by Weeks: 1. Intro 2. E-Business Marketing Models & Developing a Marketing Plan 3. Developing a Marketing Plan : Big Data & Research 4. Developing a Marketing Plan : Strategies & Implementation 5. Creating the Online Offer 6. Pricing Online 7. Online Distribution Strategies 8. Public Holiday 9. E-Marketing Communications: Owner Media 10. E- Marketing Communications: Paid Media 11. Marketing Communications : Earned Media (Social) 12. Mobile Marketing