ACU

Semester 1, 2016


Lecture Notes E-Marketing - Distinction

35 pages

13,890 words

$34.00

Description

Weeks 1-13 lecture notes, clear & detailed. Achieved a distinction in this subject

E-Marketing Topic List by Weeks:

1. Intro
2. E-Business Marketing Models & Developing a Marketing Plan
3. Developing a Marketing Plan : Big Data & Research
4. Developing a Marketing Plan : Strategies & Implementation
5. Creating the Online Offer
6. Pricing Online
7. Online Distribution Strategies
8. Public Holiday
9. E-Marketing Communications: Owner Media
10. E- Marketing Communications: Paid Media
11. Marketing Communications : Earned Media (Social)
12. Mobile Marketing

Author

Penelope

Campus

USYD, Camperdown/Darlington

Member since

July 2016