Lecture Notes for Strategic Marketing - Distinction

Description

Weeks 1-13 Lecture Notes, achieved a D in this subject. Clear & detailed. Strategic Marketing Topic List by week 1. What is Strategic Market Management? 2. The Big Wide World 3. External Analysis & Segmentation & Market Analysis 4. Roy Morgan & Market Analysis 5. Creating, Adapting & Implementing Strategy 6. Building & Managing Brands 7. Mid Sem 8. Branding continued & Creating New Business 9. New Business continued and Digital Strategy 10. Innovation & Marketing Strategy 11. Globalisation & Standardisation vs. Adaptation 12. Guest Speaker + Setting Priorities 13. Culture & Organisation + Revision & Practice Exam