ACU

Semester 2, 2016


Lecture Notes for Strategic Marketing - Distinction

37 pages

12,030 words

$34.00

Description

Weeks 1-13 Lecture Notes, achieved a D in this subject. Clear & detailed.

Strategic Marketing Topic List by week

1. What is Strategic Market Management?
2. The Big Wide World
3. External Analysis & Segmentation & Market Analysis
4. Roy Morgan & Market Analysis
5. Creating, Adapting & Implementing Strategy
6. Building & Managing Brands
7. Mid Sem
8. Branding continued & Creating New Business
9. New Business continued and Digital Strategy
10. Innovation & Marketing Strategy
11. Globalisation & Standardisation vs. Adaptation
12. Guest Speaker + Setting Priorities
13. Culture & Organisation + Revision & Practice Exam

Author

Penelope

Campus

USYD, Camperdown/Darlington

Member since

July 2016