MKTG1001: Principles of Marketing - Complete Notes for Mid Semester & Final

Description

Personally, I found this subject quite difficult to get my head around at first. But after developing my own notes, I became more accustomed to the theory and application to do well in this course. The complete notes uploaded gives students a great chance to understand the content necessary not only to ace the FINAL EXAM, but especially the difficult ASSIGNMENT. The notes give a broader application of the theory discussed in each lecture and the chance to engage in real-life marketing. All key points are labelled in subheadings/colour coding ect to emphasise the key points discussed! Good luck fellas!