Concise HD International Marketing Notes

Description

High quality international marketing notes that will be beneficial for both the two in-class quizzes and the final exam. The topics covered within these notes include: - Introduction - International Strategic Planning and Competitive Strategy - Researching International Markets - The International, Political, Economic and Legal Environments - The Cultural, Social and Technological Environments of International Business - International Products - International Services Marketing - International Market Entry and Distribution - International Logistics Management - International Pricing Management