High quality international marketing notes that will be beneficial for both the two in-class quizzes and the final exam. The topics covered within these notes include:
- Introduction
- International Strategic Planning and Competitive Strategy
- Researching International Markets
- The International, Political, Economic and Legal Environments
- The Cultural, Social and Technological Environments of International Business
- International Products
- International Services Marketing
- International Market Entry and Distribution
- International Logistics Management
- International Pricing Management


Semester 2, 2017

69 pages

12,260 words



Add to cart