Concise HD Services Marketing Notes

Description

Extensive Services Marketing notes compiled from both the textbook and lecture slides that allowed me to get a HD in this subject. Topics covered within these notes include: - Introduction to Services Marketing - Consumer Decision Making Process and Employees - Managing the Physical Evidence and Blueprinting - Pricing - Setting Standards - Service Failure and Recovery - Retaining Customers - Customer Service - International and Ethnic Services Marketing - The Communications Mix and Digital Marketing - Services Branding