Extensive Services Marketing notes compiled from both the textbook and lecture slides that allowed me to get a HD in this subject. Topics covered within these notes include:
- Introduction to Services Marketing
- Consumer Decision Making Process and Employees
- Managing the Physical Evidence and Blueprinting
- Pricing
- Setting Standards
- Service Failure and Recovery
- Retaining Customers
- Customer Service
- International and Ethnic Services Marketing
- The Communications Mix and Digital Marketing
- Services Branding


Semester 1, 2017

69 pages

9,049 words



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