UTS

Semester 1, 2017


Concise HD Services Marketing Notes

69 pages

9,049 words

$34.00

8

Description

Extensive Services Marketing notes compiled from both the textbook and lecture slides that allowed me to get a HD in this subject. Topics covered within these notes include:
- Introduction to Services Marketing
- Consumer Decision Making Process and Employees
- Managing the Physical Evidence and Blueprinting
- Pricing
- Setting Standards
- Service Failure and Recovery
- Retaining Customers
- Customer Service
- International and Ethnic Services Marketing
- The Communications Mix and Digital Marketing
- Services Branding