Concise HD Pricing Strategies and Tactics Notes

Description

Extensive Pricing Strategies and Tactics notes compiled from both the textbook and lecture slides that allowed me to get a HD in this subject. Topics covered within these notes include: - Introduction to Pricing - Strategy and Price Positioning - Psychology of Pricing - Economy I - Economy II - One Dimensional Prices - Multi-Dimensional Pricing Strategies I - Multi-Dimensional Pricing Strategies II - Multi-Dimensional Pricing Strategies III - Long Term Price Optimisation - Price Implementation, Ethics and Law