International Marketing : Asia Pacific Edition

Czinkota, Michael

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Comprehensive HD (86) Lecture and Reading Notes - MKF3531 International Marketing

Comprehensive lecture and reading notes for MKF3531 International Marketing. Completed in Semester 2...

80 pages, 25182 words

International Marketing Exam Notes MKF3531

The theories are all laid out in a nicely formatted pages. This will make it easier for reviewing th...

16 pages, 3840 words

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Reviews

Great unit! It has an open source exam, but the format and content is basically the same as the weekly tutorial activity. As long as you keep up with the weekly tutorial participation activity, you shouldn’t have any issues. Didn’t watch any of the lectures, just referenced the theory in the weekly activity and exam based on the slides. A lot of the unit is based on application and a big part of the grade is from the group report and presentation. For the quizzes, just Ctrl + F in the textbook. Overall very fun unit and definitely worth doing if you commit to the workload!

Anonymous, Semester 2, 2022