Comprehensive HD (86) Lecture and Reading Notes - MKF3531 International Marketing

Description

Comprehensive lecture and reading notes for MKF3531 International Marketing. Completed in Semester 2, 2020 and resulted in a HD grade of 86 Contents: Week 1: Introduction to International Marketing Week 2: The Economic Environment Week 3: Cultural and Social Environment Week 4: Political and Legal Environment Week 5: International Market Research and Analysis, Market Selection and Entry Week 6: International Market Segmentation and Positioning Strategy Week 7: Product and Brand Management in International Markets Week 8: Pricing in International Markets Week 9: International Marketing Communication in The Era of The Internet Week 10: International Distribution Week 11: International Marketing, Strategic Planning and Social Responsibility