Marketing Research Methods MKF2121 Complete Subject Notes

Written by Alexandra

My notes cover all information covered throughout the semester. This includes content from both the...

77 pages, 16642 words

MKF2121 Marketing Research Methods HD NOTES

Written by Emily

MKF2121 Marketing Research Methods revision notes, reviewing content from weeks 1-11. HD notes.

51 pages, 11900 words

Marketing Research Methods (MKF2121) Summary Notes

Written by Laura

Organised and colour coded notes for MKF2121. Include notes from online lectures, lecture readings,...

43 pages, 9163 words

MARKETING RESEARCH METHODS REFINED EXAM NOTES - UNIT PRIZE RECIPIENT* - 94% HD

Written by Ruby

These notes are the perfect tool to get you ready for the exam. The content covered is concise, comp...

31 pages, 12447 words

MARKETING RESEARCH METHODS CHEAT SHEET - UNIT PRIZE RECIPIENT* - 94% HD

Written by Ruby

These notes are the perfect one-stop-shop summary of all the steps involved in interpreting statisti...

3 pages, 771 words

Secondary data

Written by Bethany

All you need to know about the different types and uses of secondary data

4 pages, 822 words

Marketing research problems (MRPs)

Written by Bethany

All about deciding what exactly it is you need to find out, and choosing the right questions to get...

4 pages, 771 words

Marketing Research Methods HD Notes

Written by Damien

This document of summaries is incredibly well-organised and set up in a way that is clear and easy t...

33 pages, 3385 words

Marketing Research Methods Exam Notes

Written by Alex

Detailed Marketing Research Methods notes covering all relevant weeks content.

25 pages, 5581 words

MKF2121 MARKETING RESEARCH METHODS NOTES

Written by Maree

Very comprehensive MKF2121 notes that are color coded and have lots of diagrams and images to guide...

42 pages, 10125 words

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Reviews

This subject is marketing crossed with business statistics / analysis. For the first 6 weeks, you learn your standard marketing theory. However, the last 6 weeks are all conducted in a computer lab and this is where it gets tricky. If you're interested in learning how marketing uses statistics in their research then this is recommended. It's definitely challenging at times but a good tutor would make all the difference!

Anonymous, Semester 1, 2015

I really enjoyed Marketing Research Methods and thought the content was very interesting. The topics covered were relevant and applicable to real marketing practices which made learning about them engaging and straightforward. The subject involves analysing statistical data produced by SPSS (a statistical program) which at first may seem daunting but once you gain a basic understanding of the analysis process, it is very straightforward. I had a great tutor who was very clear at explaining all of the content and the lecturer also provided good explanations and examples related to the content. The two assignments required quite a lot of time and effort but they were not overly hard.

Anonymous, Semester 1, 2014