Marketing Research Methods
MKF2121 is rated by StudentVIP members:
78 StudentVIP members in MKF2121
18 textbooks listed
0 tutors available
28 tutor searches
5 subject ratings
You can add MKF2121 to your StudentVIP account to find textbooks, tutors and more.Join StudentVIP
This subject is marketing crossed with business statistics / analysis. For the first 6 weeks, you learn your standard marketing theory. However, the last 6 weeks are all conducted in a computer lab and this is where it gets tricky. If you're interested in learning how marketing uses statistics in their research then this is recommended. It's definitely challenging at times but a good tutor would make all the difference!Anonymous, Semester 1, 2015
I really enjoyed Marketing Research Methods and thought the content was very interesting. The topics covered were relevant and applicable to real marketing practices which made learning about them engaging and straightforward. The subject involves analysing statistical data produced by SPSS (a statistical program) which at first may seem daunting but once you gain a basic understanding of the analysis process, it is very straightforward. I had a great tutor who was very clear at explaining all of the content and the lecturer also provided good explanations and examples related to the content. The two assignments required quite a lot of time and effort but they were not overly hard.Anonymous, Semester 1, 2014
Easy, get a great map app for Monash Uni., including locations for classes in MKF2121.Get Lost On Campus
Upload & earn:Sell your notes
0 tutors available for tutoring MKF2121Become a tutor for MKF2121
28 tutor searches for MKF2121!
Encourage students to become a tutor. Add a no-obligation tutor request. We'll notify you when a new tutor registers.