Monash

Semester 2, 2018


MARKETING RESEARCH METHODS REFINED EXAM NOTES - UNIT PRIZE RECIPIENT* - 94% HD

31 pages

12,447 words

$69.00

3

Description

These notes are the perfect tool to get you ready for the exam. The content covered is concise, comprehensive and includes all of the information you’ll need to succeed in this subject. As the unit prize recipient for this subject in 2018, with a score of 94% overall, I can guarantee that these notes are worth purchasing! The notes are separated using subheadings to help you navigate your way through them and best understand the topics.

Please note – these notes can help you with your assignments throughout the semester too!

These notes cover ALL topics from Weeks 1-11 and summarise all of the content you’ll need to know (and boy, there’s a lot) in just 32 pages!

- Intro to Marketing Research
- Planning for Research
- Secondary Data
- Qualitative and Descriptive Data
- Survey Research, Questionnaire design, Measurement and Scaling
- Sampling
- Data Preparation and Analysis
- Hypothesis Testing and Tests of Differences
- Correlation/Associations and Hypothesis Testing
- Linear Regression
- Causal Research Design and Experimentation

***P. S A handy hint, the best way to study for this unit is to formulate your own cue cards as well as ensure that you adequately understand how to perform and interpret each research technique. This is a subject that you can do really well in with not as much effort or concern – it’s fairly straightforward.