Consumer Behavior

Wayne D. Hoyer, Wayne D.. Hoyer, Deborah J. MacInnis, Rik Pieters

For sale by Ba-Qin for $50

MKC2110 Textbook/Lecture/Revision Notes

Written by Sophie

The most in-depth notes I've ever made! I have typed out a summary of every chapter of relevance f...

48 pages, 13702 words

MKC2110 Notes

Written by Matilda

Comprehensive notes organised by week and easy to follow. Not just lecture notes - contains examples...

31 pages, 8637 words

Buyer Behaviour notes

Written by Pola

MKC2110 Buyer Behaviour notes from a HD student - weekly summary and quick summary of all topics.

38 pages, 8835 words

Buyer Behaviour weekly summary

Written by Evelyn

Summary of MKC2110 lecture slides and examples, also includes additional notes from textbook and dia...

27 pages, 5676 words

Buyer Behviour one-page chapter summary (HD)

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One page of summary for each chapter. Useful for refreshing before going into exams hall / while...

9 pages, 2075 words

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Reviews

Lectures and tutorials are not helpful. No tutorial questions solutions, no lecture recordings, no past exams, no past exams. The lecturer, Peter said he's teaching what we need to know and not teaching the textbook. Thus, the knowledge included in this unit is a combination of the textbook content, Peter's own knowledge and various academic journals. However, the lecture slides are so messy and most of the contents are only sub-headings. Peter doesn't know how to use bullet points logically. They are the worst lecture slides that I've ever seen. Overall, useless lecturer, useless tutors and useless learning materials.

Anonymous, Semester 1, 2016

AWFUL. No recorded lectures, NO past exams, NO practice exam questions, RESOURCES ARE TERRIBLE. Would rate 0 if I could. Peter literally goes out of his way to make sure we do not reach the best possible mark.

Anonymous, Semester 1, 2016

its actually so shambles. lecture notes are useless, only sub headings. 0 information. the lecturer is pathetic. marcia is useless, doesnt even know the unit. no past exam papers, lecturers arent recorded. its like peter goes out of his way to be a prick. cant believe i pay a grand for this unit

Anonymous, Semester 1, 2016

Lecture notes are not uploaded, lectures are not recorded, Peter (the lecturer) is not helpful - difficult unit in which to reach full potential. Was looking forward to this unit however was not what I was expecting at all. Shame it's compulsory for marketing major, and shame that it's taught this was as it could be a very fun unit.

Anonymous, Semester 1, 2016