Buyer Behaviour Notes
Subject notes for Monash MKC2110
Description
Covered all the topics from week 2-10, all the examinable contents - includes real world examples - includes diagrams that explain complex concepts *Topics Include* -Consumer Behaviour Definition - Social Influences, Psychographics and Consumer Diversity - MAO - Exposure and Attention - Memory and Knowledge Structures - Attitudes - Problem Recognition and Search - High vs. Low Effort Judgement Making - Post Decision Processes - Innovation, Adoption and Ethics
Monash
Semester 2, 2018
38 pages
9,300 words
$39.00
1
Campus
Monash, Clayton
Member since
March 2017