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I was among the first group to study this unit. As a marketing student very interesting. The unit can be at times confusing in its assessment structure and expectations because its brand new. But if No final exams and no textbook needed. But Scott Koslow for me was a legend. And if u are interested in creativity, this one is great, otherwise no. It is similar to MKTG208. Case Study Analysis and in the end a final Journal report.

Anonymous, Semester 1, 2016
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