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NotesView all 24734 notes
Simplistic and precise textbook chapter notes for the final exam in the Marketing Management subject...
10 pages, 3041 words
Simplistic and precise textbook chapter notes for Marketing Management - specific to mid semester ex...
12 pages, 3221 words
Final exam notes
21 pages, 5745 words
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Structure of the subject has become complicated because of the change in subject coordinator. The approach was entirely based on/copied from the textbook and had little practical usage. Doing well in this subject means memorising all the concepts on the book and hoping you've read enough for the exams.
Anonymous, Autumn session, 2018
This is an insightful subject, providing students with practical knowledge and skills regarding marketing management, across both traditional and modern marketing practices.