Marketing Management, Global Edition

Philip Kotler, Kevin Lane Keller

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Marketing Management

Written by Christine

Final exam notes

21 pages, 5745 words


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Structure of the subject has become complicated because of the change in subject coordinator. The approach was entirely based on/copied from the textbook and had little practical usage. Doing well in this subject means memorising all the concepts on the book and hoping you've read enough for the exams.

Anonymous, Autumn session, 2018

This is an insightful subject, providing students with practical knowledge and skills regarding marketing management, across both traditional and modern marketing practices.

Anonymous, Autumn session, 2016