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24306

Services Marketing

24306 is rated by StudentVIP members:

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8 textbooks listed

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3 subject ratings

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Notes for 24306
Detailed Services Marketing Notes
35 pages, 8107 words.
Detailed notes covering all material covered in lectures and tutorials
HD - Services Marketing Notes
11 pages, 3100 words.
These notes summarise the lecture notes and textbook chapters. They are perfect for the mid sem/f...

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Services Marketing : Concepts, Strategies and Cases Asia Pacific Edition with Student Resource Access 12 Months, Neale, Larry
3 copies
Essentials of Services Marketing, K. Douglas Hoffman, John E. G. Bateson
1 copy
Services Marketing, Zeithaml, Valarie
1 copy
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