24306
Services Marketing
24306 is rated by StudentVIP members:
Textbooks
Sell your textbook for 24306Services Marketing: Concepts, Strategies, & Cases
K. Douglas Hoffman, John E.G. Bateson
For sale by Anna for $80
Notes
View all 24306 notesSM: Succinct Academic scholar's HD notes!!!
Written by Aidan
Topics Include: - Introduction to Services - Blueprinting process; Managing the Physical Environm...
20 pages, 4957 words
Services Marketing Lecture Notes
Written by Danna
Notes + Content for Lectures 1-11, easy to read and nicely formatted!
46 pages, 8157 words
HD - Services Marketing Notes
Written by Monica
These notes summarise the lecture notes and textbook chapters. They are perfect for the mid sem/f...
11 pages, 3100 words
Concise HD Services Marketing Notes
Written by Tim
Extensive Services Marketing notes compiled from both the textbook and lecture slides that allowed m...
69 pages, 9049 words
HD Services Marketing Notes
Written by Marissa
All lecture content and examinable material including: - Introduction to Services - Customer Dec...
61 pages, 8553 words
Services Marketing Notes
Written by Taylor
This includes all lecture notes as well as additional notes from the textbook including chapter summ...
36 pages, 12547 words
Detailed Services Marketing Notes
Written by Emma
Detailed notes covering all material covered in lectures and tutorials
35 pages, 8107 words
Tutors
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