Services Marketing: Concepts, Strategies, & Cases

K. Douglas Hoffman, John E.G. Bateson

For sale by Ngy for $100

Services Marketing : Concepts, Strategies and Cases Asia Pacific Edition with Student Resource Access 12 Months

Neale, Larry

For sale by Erin for $60

Services Marketing : Concepts, Strategies and Cases Asia Pacific Edition with Student Resource Access 12 Months

Neale, Larry

For sale by Sarah for $60

Essentials of Services Marketing

K. Douglas Hoffman, John E. G. Bateson

For sale by Shaz for $20

Services Marketing : Concepts, Strategies and Cases Asia Pacific Edition with Student Resource Access 12 Months

Neale, Larry

For sale by Timothy for $25

Services Marketing

Zeithaml, Valarie

For sale by Daniel for $80

HD Services Marketing Notes

Written by Marissa

All lecture content and examinable material including: - Introduction to Services - Customer Dec...

61 pages, 8553 words

HD - Services Marketing Notes

Written by Monica

These notes summarise the lecture notes and textbook chapters. They are perfect for the mid sem/f...

11 pages, 3100 words

Concise HD Services Marketing Notes

Written by Tim

Extensive Services Marketing notes compiled from both the textbook and lecture slides that allowed m...

69 pages, 9049 words

Detailed Services Marketing Notes

Written by Emma

Detailed notes covering all material covered in lectures and tutorials

35 pages, 8107 words