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The content of this subject is reliable to reality marketing strategies that you can find everywhere around you if you notice. The lecturer was very nice!! Pay attention and practice all the online quizzes before you do the one in tutorials as it's very easy to earn mark for this assessment. For the group project, I reckon you start your individual part ASAP, there are a bunch of marketing strategy templates you can find online, just follow those structures list on your assignment guide and if you don't know what to do or how to present your part, just google it! You only have 15 minutes for the presentation and EVERY member have to present their own part, I remember I only got about 2 minutes for myself and my part was all graphs and numbers (budgeting). My tutor was easy going with our group so we easily got HD. Textbook is not compulsory, although all the questions in tutorials were from there because they didn't post it online.

Anonymous, Spring session, 2017

Good subject. Remember to review lecture slides thoroughly

Anonymous, Autumn session, 2016

The lectures aren't bad at all, but you can definitely get away with skipping them and learning from the textbook instead. You have three in-class quizzes and only your best two count. They're easy enough, though I wouldn't take them lightly as they do account for 30% of your final grade. Memorisation works well in studying for both the quizzes and the final exam, but it definitely helps to brush up on your understanding of the terms and their use in marketing. As for the group assignment, the difficulty doesn't lie in the task itself but rather the amount of effort (or lack thereof) from group members. I'd recommend getting a head start on completing your own individual component. This way you can have more time to work on the group components, especially if you are unfortunate enough to have landed in a group with un-cooperative members like I did. I'd also recommend practising the presentation at least once as a whole group as it is very easy to go over time! If this isn't possible, your best bet would be to have everyone time their own speech and figure out a way to stay within the given time.

Anonymous, Autumn session, 2016

Fairly enjoyable subject. Content is very simple and requires just the memorization of definitions. Very reliant on the textbook. The lecturer was great, but you could probably skip the lectures, read the slides, and learn the same amount.

Anonymous, Semester 1, 2015

This subject was pretty simple. A lot of the subject was learning the definitions of terms. It would be a breeze if you did business in your HSC.

Anonymous, Semester 2, 2014
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