Principles of Marketing (Aus)


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Comprehensive Marketing Foundations Notes Covering All Exam Content

Written by Tim

Detailed and extensive Marketing Foundations notes compiled from both the textbook and lecture slide...

63 pages, 12274 words


Written by Lauren

Extensive but well-condensed notes including detailed information on each topic to help you with stu...

37 pages, 14802 words

Marketing Foundations- Summary Notes

Written by Emma

Lecture 1 - 11 including: Introduction to marketing Marketing research Consumer behaviour Bu...

15 pages, 5705 words

Marketing: Succinct Academic scholar's HD notes!!!

Written by Aidan

23 pages of detailed notes! Topics Include: -Market analysis and environment -Market research...

23 pages, 9593 words

Marketing Foundations Notes: 24108

Written by Joshua

- Includes content from lectures, tutorial work and the textbook. - Notes are organised in a neat...

33 pages, 11769 words


Written by Shanice

Extensive textbook & lecture notes! Helped me get a HD. Low page count as notes are presented in 2 c...

30 pages, 14770 words


Written by Shivvy

These are detailed high distinction notes from 2017 Marketing Foundations. Summarizing all important...

55 pages, 12000 words

24108 Comprehensive Marketing Foundations Notes

Written by Gillian

Concise, detailed overview of the subject. Summarised notes of the lecture slides & textbook. Great...

29 pages, 9038 words

DETAILED & CONCISE Marketing Foundation Notes Autumn 2019

Written by Alex

Contains a detailed yet concise summary of all content covered in Marketing Foundations. Used the le...

21 pages, 8372 words

Marketing Foundations Definitions

Written by Nawal

A list of definitions from lectures and textbook covering all topics. Topics: Week 1: Introductio...

22 pages, 4915 words


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A really great subject! The lecturer was amazing and it was quite easy to get good grades.

Anonymous, Semester 1, 2019

Genuinely enjoyed this subject and had an amazing group of people!

Anonymous, Autumn session, 2019

Everything is just made up in this subject. No substance or academic rigour. Try taking this course with a science course and you'll see a stark difference.

Anonymous, Spring session, 2017

Easy subject. You don't even need to go to lectures or tutorials. You can use the lecture slides to study for your quizzes and your best bet is using the textbook - read the relevant chapter summaries and be accross the key terms they provide. Final exam is basically definitions and expansion on them. Disclaimer: I did the subject in my final sem, so everything you learn a business degree covers what you learn in MKTG.

Anonymous, Autumn session, 2018

You don't need to attend the lectures to attain a HD, but make sure you are on top of your notes as it is a very content heavy subject. The greatest difficulty with this subject is the group assignment - if you're in a bad group, this can have a detrimental impact on your final mark.

Anonymous, Semester 2, 2017

The content of this subject is reliable to reality marketing strategies that you can find everywhere around you if you notice. The lecturer was very nice!! Pay attention and practice all the online quizzes before you do the one in tutorials as it's very easy to earn mark for this assessment. For the group project, I reckon you start your individual part ASAP, there are a bunch of marketing strategy templates you can find online, just follow those structures list on your assignment guide and if you don't know what to do or how to present your part, just google it! You only have 15 minutes for the presentation and EVERY member have to present their own part, I remember I only got about 2 minutes for myself and my part was all graphs and numbers (budgeting). My tutor was easy going with our group so we easily got HD. Textbook is not compulsory, although all the questions in tutorials were from there because they didn't post it online.

Anonymous, Spring session, 2017

Very very easy. Exam was a breeze. You should work on the group assignment as this is a heavy competent.

Anonymous, Semester 2, 2013

The lectures aren't bad at all, but you can definitely get away with skipping them and learning from the textbook instead. You have three in-class quizzes and only your best two count. They're easy enough, though I wouldn't take them lightly as they do account for 30% of your final grade. Memorisation works well in studying for both the quizzes and the final exam, but it definitely helps to brush up on your understanding of the terms and their use in marketing. As for the group assignment, the difficulty doesn't lie in the task itself but rather the amount of effort (or lack thereof) from group members. I'd recommend getting a head start on completing your own individual component. This way you can have more time to work on the group components, especially if you are unfortunate enough to have landed in a group with un-cooperative members like I did. I'd also recommend practising the presentation at least once as a whole group as it is very easy to go over time! If this isn't possible, your best bet would be to have everyone time their own speech and figure out a way to stay within the given time.

Anonymous, Autumn session, 2016

Good subject. Remember to review lecture slides thoroughly

Anonymous, Autumn session, 2016

Not hard to understand. However, several definitions to learn for the final exam.

Anonymous, Semester 1, 2014