95 Marketing Foundations notes (39/40 exam)

Description

From a 95 student who scored 39/40 in the final exam. (Other marks I lost were from the group project). One of the best notes I’ve made so far: concise, up-to-date and all you need to know for the exam. One of the best notes available for this subject at the moment (From Spring 2020). My personal tips are available in the document (how to prepare for group assignment, exam etc) which are keys to succeeding. Not available anywhere else. Please do not share these online as they are copyrighted Don’t save money on education, it’s all reflected in your marks. ALL examinable material is within including (readings, lectures, tutorial): - Market Research - Consumer Behaviour - Markets: segmentation, targeting and positioning - Product - Price - Promotion - Distribution (place) - Services, social and not-for profit marketing - Digital and international marketing - Data Analytics and Business buying behaviour