Consumer Behaviour: Implications for Marketing Strategy

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Consumer Behavior- Week1-6

Written by Bonnie

The latest summary notes of Consumer Behavior. Covers weeks 1-6 only! Contains the notes from the l...

31 pages, 8641 words

MKTG 6007 Mid-term notes

Written by Meiling

This note is the summarise the key concepts of MKTG6007 textbook, which could be helpful for you to...

20 pages, 7201 words


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