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MKTG5001 Weeks 1-11 Reading Summaries

These notes provide a comprehensive summary of the readings week 1-11. They will save students hundr...

37 pages, 9597 words

Andrew

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Reviews

Interesting and creative unit with lots of case studies and practical approach to teaching at USYD. Geoffrey Fripp is one of the best professors you could be under.

Anonymous, Semester 1, 2018