Textbooks

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Building and Managing Brand HD (Top 3 RANK)

Written by Nicholas

The topics covered in the course include: 1 What is a Brand? 2 Customer-based Equity and Brand P...

35 pages, 14251 words

Building and Managing Brands

Written by Katie

Full semester of notes including reference to pertinent academics, important definitions, examples a...

83 pages, 16539 words

MKTG3120 FINAL COMPREHENSIVE NOTES

Written by Daisy

These comprehensive notes include all of the main theories and topics covered in the MKTG3120 unit (...

51 pages, 12454 words

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Reviews

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Anonymous, Semester 1, 2017

Lectures were fine but the assessments were really unclear and unfairly marked. I would receive overwhelming positive feedback for my work and then get a credit mark, which didn't make sense. Trying to get the tutor to clarify our individual assignment was a total nightmare... meaning most students in the class were completely confused and left in the dark about what they were meant to be doing and had no idea how it would be marked. The concepts in lectures were interesting but the overall testing of this subject wasn't good.

Anonymous, Semester 1, 2017

Not the best marketing subject I've taken. Was excited for this subject and felt a little let down. Lectures where not great and tutorials didn't seem to build effectively on lecture content. Assessments where not very clear and feedback was limited. Assessments consisted of group work, a reflection on group work and a exam.

Anonymous, Semester 1, 2016