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Super interesting subject that goes into just the right amount of detail. The theory is straightforward, the difficulty is in linking and applying to real marketing situations (that's where all the marks are awarded in assignments and in the exam). The only downside is the fact that the lecturer didn't really communicate with his tutors, as a result there was a lot of inconsistent marking and a poorly coordinated subject.Anonymous, Semester 2, 2016
This subject is amazing. I'm a big fan of marketing and this subject brings in fresh new perspectives on how the human brain works in respond to marketing stimuli. It's the one subject where I actually LEARN a lot from.Anonymous, Semester 2, 2015
Very interesting topics discussed in this class! Sometimes I felt the lecturer and tutors should have structured the content of the subject a bit better. Assignments are a lot of work and the exam is quite difficult - but doable. Overall, a great subject and new & interesting insights in marketing.Anonymous, Semester 2, 2015
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