Introduction to Neuromarketing & Consumer Neuroscience

Dr. Thomas Z. Ramsøy

For sale by Rebecca for $50

Introduction to Neuromarketing & Consumer Neuroscience

Dr. Thomas Z. Ramsøy

For sale by Isabella for $75

COMPLETE Neuromarketing Notes

Written by Chi

COMPLETE IHRM NOTES! Detailed but summarized! Lecture 1: Introduction to Neuromarketing Lectu...

6 pages, 10000 words

Neuromarketing detailed weekly lecture notes

Written by Alannah

A highly detailed document that contains weekly lecture notes, with helpful tables, charts and diagr...

44 pages, 10380 words

Neuromarketing Notes (LECT,TUT,TEXTBOOK)

Written by Arnesia

Summarised all materials including lecturer explanation, textbook, and reading materials! Condensed...

38 pages, 11000 words

MKTG30008 Neuromarketing Lecture Notes

Written by Anthony

Notes taken during the study of MKTG30008 Neuromarketing in Semester 2 of 2017.

50 pages, 18000 words

H1 exam notes

Written by Ava

All the notes you'll need for the exam

16 pages, 3758 words

Neuromarketing Complete Study Notes w. Explanations & Links

Written by Callum

This is a comprehensive guide covering all topics in Neuromarketing. It includes: - definitions...

18 pages, 3236 words

COMPLETE Neuromarketing lecture + tutorial notes (including all brain parts) - SEM 2 2017

Written by Chi

Get ready for exams with these comprehensive notes (70+ pages) that include lots of case studies and...

74 pages, 21444 words

Neuromarketing lecture summary (H1)

Written by Jane

Hey guys, I've summarised and compressed all the lecture slide (the entire course) here. I always su...

45 pages, 13630 words

Exam Revision Notes

Written by Wing Yi

MKTG30008 notes are summary of the course and includes some relevant tutorial content. I receive...

50 pages, 13309 words

Neuromarketing

Written by Elyssa

Comprehensive and neat Neuromarketing MKTG30008 notes from WEEK 1 to WEEK 12.

70 pages, 16847 words

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Reviews

Really enjoyed this marketing subject, allowed me to use previous knowledge of psychology insights and link with core marketing theory. Offers a great perspective of a growing field of market research! Lecturer works directly in this field so is extremely knowledgable and passionate, thus very interesting to learn from. Would highly recommend taking this subject.

Anonymous, Semester 2, 2018

Super interesting subject that goes into just the right amount of detail. The theory is straightforward, the difficulty is in linking and applying to real marketing situations (that's where all the marks are awarded in assignments and in the exam). The only downside is the fact that the lecturer didn't really communicate with his tutors, as a result there was a lot of inconsistent marking and a poorly coordinated subject.

Anonymous, Semester 2, 2016

Very interesting topics discussed in this class! Sometimes I felt the lecturer and tutors should have structured the content of the subject a bit better. Assignments are a lot of work and the exam is quite difficult - but doable. Overall, a great subject and new & interesting insights in marketing.

Anonymous, Semester 2, 2015

This subject is amazing. I'm a big fan of marketing and this subject brings in fresh new perspectives on how the human brain works in respond to marketing stimuli. It's the one subject where I actually LEARN a lot from.

Anonymous, Semester 2, 2015