Neuromarketing Complete Study Notes w. Explanations & Links

Description

This is a comprehensive guide covering all topics in Neuromarketing. It includes: - definitions - links highlighted in red throughout notes to show how the different areas of study link together for essay writing and exam responses - links between all 3 areas of study in Neuromarketing - marketing implications highlighted in purple throughout - examples linked to each of the Neuromarketing concepts (emotions, LTM, sensory perceptions) - theory frameworks, outlines, and explanations All in an easy-to-read format with a table of contents to easily locate specific sections of notes on demand.