Description

This is a comprehensive guide covering all topics in Neuromarketing. It includes: - definitions - links highlighted in red throughout notes to show how the different areas of study link together for essay writing and exam responses - links between all 3 areas of study in Neuromarketing - marketing implications highlighted in purple throughout - examples linked to each of the Neuromarketing concepts (emotions, LTM, sensory perceptions) - theory frameworks, outlines, and explanations All in an easy-to-read format with a table of contents to easily locate specific sections of notes on demand.


UniMelb

Semester 2, 2017


18 pages

3,236 words

$29.00

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