This is a comprehensive guide covering all topics in Neuromarketing. It includes:

- definitions
- links highlighted in red throughout notes to show how the different areas of study link together for essay writing and exam responses
- links between all 3 areas of study in Neuromarketing
- marketing implications highlighted in purple throughout
- examples linked to each of the Neuromarketing concepts (emotions, LTM, sensory perceptions)
- theory frameworks, outlines, and explanations

All in an easy-to-read format with a table of contents to easily locate specific sections of notes on demand.


Semester 2, 2017

18 pages

3,236 words



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