Neuromarketing H1 Notes - Easy to understand, full course covered, lots of examples

Description

All examinable topics have been covered in full. Clear summaries with concise definitions and useful examples for the exam. Diagrams have also been included with straight-forward explanations. Topics covered: Core 'neuro' concepts, perception (smell, taste, touch, sound, visual), attention, emotion, learning and memory, psychophysiological methods, value, decisions, Bulla Dairy Foods (case study), neuromarketing ethics