Strategic Brand Management

Kevin Keller

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Strategic Brand Management Pie


For sale by Jemma for $30

Comprehensive MKTG20006 Brand Management Lecture Notes (2017)

Written by Andrea

Comprehensive summary for each lecture, complemented with explanatory notes and examples. Coloure...

41 pages, 10884 words

MKTG20006 Brand Management Notes

Written by Nicole

Covers the following 7 topics: 1. Importance of Brands and Why Firms Invest in Branding their Pr...

50 pages, 20492 words

H1 Brand management Exam Summarisation and Notes

Written by Georgia

My final exam revision notes and summarization of MKTG20006 brand management. This summarisation can...

34 pages, 6000 words

Brand Management Course Summary

Written by Jane

Anish (lecturer) doesn't put much on his lecture slides, but don't worry, i jot down every single th...

24 pages, 7267 words


$20 per hour

I'm pursuing my Bachelor of Arts degree at the University of Melbourne. I have explored and studied...


$25 per hour

Hi there! I am currently on my third year last semester studying Business Commerce in University...


All tutors have industry experience and are great.

Anonymous, Semester 1, 2017

Definitely interesting subject to gain an insight about branding. The lecturer is interesting and very helpful. My advice is to work well on the 2 individual assignments. The group assignment was fine, but the result was lower than what we expected. Perhaps, due to high expectation by the tutor. Final exam was made appropriately to test students' understanding on the concepts. Lack of coordination between lecturer's expectation and tutor's expectation regarding the group assignment. Overall, it is definitely a rewarding subject.

Anonymous, Semester 1, 2017

This subject is more practical, since it provides case study for each topic. HOWEVER, picking a good tutor at the very beginning is advisable since markings for 2 individual assignment depends greatly on your tutor.

Anonymous, Semester 1, 2017

Interesting lecturer and was actually really fun and interesting. Wasn't too keen on my tutor, but she was alright. Definitely one of the most enjoyable subjects in Uni and I don't remember it being too much work.

Anonymous, Semester 1, 2016

The final was straight forward, which is related to the given exam topics. But my tutor is horrible on marking two individuals, which are 20%. So if your want to get a GOOD mark, carefully choose your tutor at the VERY beginning.

Anonymous, Semester 1, 2016

Really interesting to know more about brands in this day and age.

Anonymous, Semester 1, 2015