MKTG20006 Brand Management Notes
Subject notes for UniMelb MKTG20006
Description
Covers the following 7 topics: 1. Importance of Brands and Why Firms Invest in Branding their Products 2. Leveraging Secondary Associations - Country of Origin, Endorsements, Events 3. Brand Portfolios - Key Decisions 4. Brand Asset Valuator 5. Brand Extensions 6. Reinforcing and Revitalizing Brands 7. Cause Related Marketing Incorporates notes from the lecture slides, textbook, and tutorials.
UniMelb
Semester 1, 2018
50 pages
20,492 words
$44.00
6
Campus
UniMelb, Parkville
Member since
October 2016
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