UniMelb

Semester 1, 2018


MKTG20006 Brand Management Notes

50 pages

20,492 words

$44.00

2

Description

Covers the following 7 topics:

1. Importance of Brands and Why Firms Invest in Branding their Products
2. Leveraging Secondary Associations - Country of Origin, Endorsements, Events
3. Brand Portfolios - Key Decisions
4. Brand Asset Valuator
5. Brand Extensions
6. Reinforcing and Revitalizing Brands
7. Cause Related Marketing

Incorporates notes from the lecture slides, textbook, and tutorials.

Author

Nicole

Campus

UniMelb, Parkville

Member since

October 2016

Nicole's 1 other note