H1 Brand management Exam Summarisation and Notes

Description

My final exam revision notes and summarization of MKTG20006 brand management. This summarisation can help for studying by giving: 1. A clear overview of the most important exam points around the whole subject. 2. Exam revision direction in terms of the important concepts and the explanation of the key terms that you have to understand and memorise in order to get high marks in the exam. The notes contained and summarised content from the textbook, lectures and the tutorials. Good Luck and Get an H1!