Integrated Marketing Communication Supplementary notes for exam revision
Subject notes for Monash MKF3461
Received HD for subject.
Detailed notes curated specifically to understand IMC concepts for exam revision.
Summary notes integrate reading materials and definitions to give you a solid base of understanding of concepts in a more organized manner than presented in the lecture.
Highlighted text represents topics covered in Semester 1 exam.
Notes are read from left --> right column.
Semester 1, 2016